Model of the World contestants on stage

Our Story

About MOTW

Established in 1991

The Symbol
of Beauty

Model of the World (MOTW) is a prestigious global organisation that promotes tourism and culture through international fashion, arts, and cultural events.

Founded in London in 1991, MOTW has grown into one of the world's most respected international pageant organisations, uniting contestants from over 100 countries in a celebration of beauty, heritage, and cultural diplomacy.

Through the Model Of The World pageant, MOTW creates a platform where nations share their stories, traditions, and tourism offerings — inspiring global audiences and fostering international goodwill.

MOTW contestant in elegant attire
MOTW contestant in cultural dress
MOTW contestants together

What We Stand For

Our Values

Global Unity

We believe beauty transcends borders. Model of the World Organisation brings together cultures, languages, and traditions on one international stage.

Excellence

From the runway to the stage, we uphold the highest standards of presentation, character, and cultural representation across all our events.

Cultural Pride

Every contestant represents not just themselves, but the heritage, tourism, and spirit of their nation — a living ambassador for their country.

Empowerment

MOTW empowers women to become ambassadors for tourism, culture, and positive change in their communities and on the world stage.

35 Years of Model of the World Organisation

Our Journey

1991

Founded

Model of the World Organisation is established in London, UK, with a vision to unite nations through beauty, fashion, and cultural exchange.

1995

Global Expansion

The organisation grows to represent contestants from over 30 countries across five continents, cementing its reputation as a serious force in international pageantry.

2000

Miss Tourism World

Miss Tourism World is launched as the organisation's flagship international pageant, celebrating tourism and cultural exchange on the world stage.

2010

Two Decades Strong

MOTW marks 20 years of promoting international tourism and cultural diplomacy through fashion, arts, and the Miss Tourism World pageant.

2026

35th Anniversary

A landmark year — celebrating 35 years of Model of the World Organisation with the Miss Tourism World Grand Finale featuring contestants from over 100 countries.

Miss Tourism World pageant stage with globe backdrop

Miss Tourism World — Flagship Pageant

Celebrating 35 Years of MOTW in 2026

Join Us

Be Part of the 2026 Story

Whether you're an aspiring contestant, a national director, a host country, or a brand partner — there's a place for you in the Model of the World Organisation family.